Author (richardredmond). Submitted on Thu, 3 May 2012
Internet marketing can be divided into two parts: search engine optimization (SEO) and website design. The former aims to direct customers to your website, while the latter aims to keep them there. SEO starts with keyword research, which may be easier for you if you follow these steps.
Think of all the possible keyword combinations related to your business. For instance, if your business is located in Henderson, Nevada, you can type Henderson alone in the search box. Most search engines are programmed to predict possible keyword combinations from what you type. Take note of what comes up in the list of keywords generated by the search engine, as well as the first page results.
Think like your target customers. Now that you’ve determined all possible keywords related to your business, the next step should answer this question: Which keyword combinations would my prospective customers likely use when they search for a business like mine? Let’s say you’re selling construction materials in Henderson. Instead of Henderson construction materials, why not type quality Henderson construction materials and see what comes up?
The less results your keyword combinations return, the better. If you type in a keyword combination and it returns only 9 other results, you stand a better chance of being found by your customers. Try unique combinations, such as unusual uses for Henderson construction materials; it may help if you enclose your keywords with quotation marks. While you’re at it, you may want to consider your “weird” keyword combinations as a title for your site content.
Use a keyword research tool. Through this tool, you will find it easier to simulate the keyword search habits of online users. A keyword research tool provides information on most commonly used keywords, how people use these keywords, the sites that compete for these keywords, the “strength” of these sites, and others. These tools are available online for free especially those connected to the popular search engines. Henderson SEO companies also have these tools for you.
Test your data. Create content based on the list of most relevant keywords you have created. Upload this online, and search for it. If it turns up in the first page results with the simplest keyword combination, good for you; otherwise, you need the help of Henderson SEO firms for improved keyword research.
You can save more time and resources with the services for SEO Henderson companies endorse. Know your selling points, and the services that you can offer your customers that your competitors cannot. You may read searchengineworkshops.com/articles/niche-phrases.html for more tips.
If you have questions, please visit us at www.OnlineMarketingInABox.com for complete details and answers.