Author (putong40). Submitted on Fri, 22 Jun 2012
What Is seo?
SEO, or search engine optimization, refers to methods used by webmasters to get the websites noticed by search engines such as Google, Bing an Yahoo!. The ultimate goal of search engine optimization is to get a site noticed so that traffic can be driven to that site. The more traffic a site receives, the better the chances that the site will earn money for its owner.
The most affordable SEO method of generating traffic is through organic traffic. Essentially, this refers to the practice of getting your website noticed and ranked highly in the search engines. Potential customers then find your site via keyword searches they enter into a search engine. So, for example, if you are a site that sells used books in Florida, a person searching for "used books Florida" may find your site if it is ranked highly enough on the search engine pages. Note that most people will not search through more than one page of search engine results, so it is important to get your page ranked as highly as possible.
On page search engine optimization
On page optimisation involves writing a keyword-rich article or other content that provides useful information a potential customer needs to know about your product or service. By creating a "themed" content page such as this, you will make it easier for Google and other search engines to find your site. Use related keywords in your content so that traffic will be driven to your site when they search for words related to your industry. For example, if you are a cupcake bakery, you could create content with the words cupcake, cupcakes, bakery, cupcakes bakery, baking, sweets, confections etc. Include words that are related to your industry and for which potential customers may search.
The content you create is important, but so is the structure of your site itself. Always be sure to include H1, H2 and H3 title tags, as well as alt text for images (so your images will be indexed by the search engines as well). Also, it will serve you very well to apply formatting to your keywords and key phrases, such as bolding, italics and underlining.
Off page search engine optimization
Off page SEO involves the process of getting your website noticed by the online community including, with any luck, potential site visitors. This can be achieved in a variety of ways, including article marketing campaigns, the creation of back links and commenting on posts in industry-related forums and blogs. Essentially, your goal is to let like-minded people know you exist in the world so that you can gain visibility for your business.
A qualified SEO professional can help you to use all of these search engine optimisation techniques and others to bring online presence to your site. It can take some time to build up visibility, but your patience will be rewarded. The ultimate goal is to get highly ranked on the big daddy of all search engines: Google. Without that, your site will flounder in online anonymity and your business will struggle to be successful.