Author (tdiindia). Submitted on Wed, 16 May 2012
An Outdoor Advertising display has major benefits over other channels of brand communication. An airport advertising display or a billboard advertising display of a brand provides effective brand message to customers in an uncluttered manner. It has been researched that over 70% of local businesses are promoted through outdoor advertising display. The number of advertising display is higher in non-urban areas. Heavy user categories of advertising display through outdoor media include entertainment, media, travel, fashion, packaged goods etc.
An advertising display through outdoor media is proved effective for various brands and businesses. The following paragraphs provide some benefits of an outdoor advertising display. Take a look.
Good Influence on TG- An outdoor advertising display provides good influence of the brand message on TG’s mind. Whether in the total market or in a desired trading zone, an outdoor advertising display reaches out to a wider target group. Be it a billboard advertising display or an airport advertising display the advertiser can target specific target groups through OOH media.
Frequency- Any brand ad display through outdoor media comes to the notice of target groups for days, weeks and even months. It means there are multiple opportunities for consumers to connect with or act on the brand message. An outdoor advertising display in this way increases awareness about a brand or business.
No Hit or Miss of brand message- As mentioned in the above paragraphs, a brand message will be in front of a prospective customer for 24 hours a day. Besides there is no hit or miss through an outdoor advertising display. An OOH ad constantly reminds customers about the brand or business and stays on top of customers’ mind for a long time.
Provides direction to customers- There are some outdoor advertising displays that provide direction to customers. Such kinds of ad advise consumers of their proximity to the business by using eye-catching phrases. For example if someone is randomly searching for a particular store in a shopping mall without any clue about which brand store is located in which floor, an Outdoor Advertising display that provides address of the brand store may be very helpful for the customer. If coupled with an attractive brand message, it will be an easy task to attract many customers to the brand store.
Among the list of reputed outdoor advertisers in India, TDI International India P Limited is one. With seasoned skill and expertise in outdoor advertising, TDI provides exclusive branding solutions for brands through various avenues of outdoor advertising such as airport advertising, mall advertising, metro advertising, billboard advertising display etc.